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Nick Coleman

Head of Sales Intelligence · CloserBrief

Writes about AI-powered prospect research, pre-call preparation, and the tools enterprise sales teams use to stop guessing and start knowing. Former VP Sales. Based in Sydney.

9 articles

Sales Productivity

Automated Prospect Research: Why Top Sales Teams Stopped Googling

Targeted outreach delivers 2.9x higher reply rates. Learn how automated prospect research replaces manual Googling with scored intelligence.

11 April 2026·7 min read
Sales Strategy

How to Research Prospects Before a Sales Call — The Complete Guide

Master the art of prospect research with proven techniques that help you walk into every call fully prepared. Learn the exact framework top sales reps use to find the insights that close deals.

10 April 2026·8 min read
Tools & Comparisons

5 Best ZoomInfo Alternatives for Small Sales Teams in 2026

Tired of ZoomInfo's enterprise pricing? Compare the top alternatives designed for small sales teams. We tested Apollo, Cognism, Lusha, LinkedIn Sales Nav, and CloserBrief.

8 April 2026·10 min read
Sales Productivity

Sales Reps Spend 64% of Their Time Not Selling — Here's How to Fix It

The stats are brutal: enterprise sales reps waste 64% of their time on admin, research, and prep. The cost is measured in lost deals and burned reps. Here's the framework to reclaim that time.

5 April 2026·7 min read
Tools & Comparisons

AI Sales Intelligence Tools: The 2026 Buyer's Guide

The landscape of AI-powered sales intelligence has transformed in 2026. Compare the categories of tools available, what to look for, and where each platform delivers value for enterprise sales teams.

3 April 2026·9 min read
Sales Strategy

Prospect Scoring: What It Is, Why It Matters, and How to Do It Right

Prospect scoring separates high-potential opportunities from time-wasters. Learn the five dimensions that matter, how to build a scoring framework, and why Red/Amber/Green matters more than a percentage.

1 April 2026·7 min read
Sales Strategy

Cold Calling in Enterprise Sales: 7 Tips That Actually Work in 2026

Cold calling is dead. Cold calling is alive. The truth is that cold calling never died — it evolved. Here's how enterprise sales reps are using research-backed cold calling in 2026.

28 March 2026·8 min read
Sales Strategy

Sales Enablement vs Sales Intelligence: What's the Difference?

Sales enablement and sales intelligence sound similar but solve different problems. Learn how they complement each other and why your team needs both.

25 March 2026·6 min read
Tools & Comparisons

Apollo.io vs ZoomInfo: Which Sales Intelligence Platform Is Right for You?

Apollo and ZoomInfo are the two most popular B2B sales intelligence platforms. See how they compare on pricing, data quality, features, and ease of use — and where CloserBrief fits in.

22 March 2026·10 min read